Playbooks

Recipes, not theory.

Five ways to turn public attention into a clearer view of the people and topics shaping your market.

Competitors · 10 min setup

Learn who gathers around your competitors

See who repeatedly engages with competitor conversations, which people fit your market, and the activity behind each match.

Keywords · 15 min setup

Watch language such as “alternatives to,” “anyone else struggling with,” and “moving off of,” then inspect the people and context behind it.

Creators · 10 min setup

Creators in your niche gather a relevant audience in public. Watch their conversations and learn which people and topics fit your market.

Your posts · 5 min setup

Comments show only part of the audience. Watch your own posts to understand which people and roles are repeatedly paying attention.

Keywords · 15 min setup

Pick an industry conversation — a pain, regulation, or migration — and keep a current view of the relevant people joining it.