Guide · Exhibitors and sponsors
Where to find conference exhibitor and sponsor lists
Conference exhibitor and sponsor lists live on the organizer’s own site, as an exhibitor directory, a floor plan or a sponsors page, or on an exhibitor platform the organizer links to from it. They name companies, not the people who will staff the booth, and they change up to the event, so date every copy you take. For account-based prospecting, match the list against your target accounts first, then find the people from each matching company who are speaking, posting or going.
Chris Winters, founder — updated
Where do exhibitor and sponsor lists live?
An event can publish its exhibitors and sponsors in several places, and the places do not always agree.
- Exhibitor directory
Each exhibiting company, with its booth number, category or description where the organizer gives them.
Watch for: Last year’s directory can stay online at a similar address. Check the year before you use it.
- Floor plan
The booths and the companies on them, drawn on the hall.
Watch for: The same companies as the directory, placed on the map: useful for planning a route between meetings.
- Sponsors page
Sponsors grouped by tier, often next to partners and media partners.
Watch for: Tiers are often shown as logos rather than text, and a partner is not a sponsor.
- Exhibitor platform
The exhibitor directory or floor plan run for the organizer by a third-party platform, on another domain.
Watch for: Follow the exhibitor list or floor plan link from the event’s own site, so you land on this year’s edition.
- Agenda and program
Sponsored sessions, and the companies the speakers come from.
Watch for: A speaker’s company is not an exhibitor unless the directory says so.
- Sponsorship prospectus
The packages the organizer is selling.
Watch for: It lists what can be bought, not who bought it.
How complete are exhibitor and sponsor lists?
A list is only as current as the day it was read. Companies sign up, change tiers and drop out until the doors open, so date every copy you take and read the list again in the final weeks.
Roles overlap. A sponsor can also exhibit, and a partner can also sponsor, so count each company once and keep every role it holds.
A list names companies, not people. It tells you which accounts will be on the floor, never who from each account is going.
Across the directory
As of 9 October 2026, Prompt Prospect has found sponsors for 181 of the 199 conferences in its directory, partners for 130 and exhibitors for 88.
- Exhibitors
- 88 of 199
- Sponsors
- 181 of 199
- Partners
- 130 of 199
Exhibitor and sponsor counts at real conferences
These are the conferences in Prompt Prospect’s conference directory with the most exhibitors and sponsors counted, with the page each list was read from. Each count is the one on the conference’s own page, as of the date it was last checked.
Web Summit Lisbon 2026
Nov 9–12, 2026 · Lisbon, Portugal
Prompt Prospect has counted 1,571 exhibitors, 297 sponsors and 262 partners for Web Summit Lisbon 2026 as of 9 October 2026.
Prompt Prospect read 133 of them at websummit.com/startups/featured-startups.
Advertising Week New York 2026
Oct 5–8, 2026 · New York City, NY
Prompt Prospect has counted 270 exhibitors, 504 sponsors and 170 partners for Advertising Week New York 2026 as of 9 October 2026.
Prompt Prospect read 102 of them at newyork2026.advertisingweek.com/aw/schedule.
Money20/20 USA 2026
Oct 18–21, 2026 · Las Vegas, NV
Prompt Prospect has counted 82 exhibitors, 676 sponsors and 126 partners for Money20/20 USA 2026 as of 9 October 2026.
Prompt Prospect read 23 of them at money2020.com/awards/finalists26.
Shoptalk Spring 2027
Mar 22–24, 2027 · Las Vegas, NV
Prompt Prospect has counted 24 exhibitors, 710 sponsors and 67 partners for Shoptalk Spring 2027 as of 9 October 2026.
Prompt Prospect read 19 of them at spring.shoptalk.com/sponsor-list.
How do you use exhibitor and sponsor lists for account-based prospecting?
- 1
Start from your accounts, not the list
Match every exhibitor and sponsor against your target accounts, your open opportunities and your customers. The matches are the companies worth a meeting; the rest is context.
- 2
Read what each role means
An exhibitor has a booth and people on it for the whole event. A sponsor has paid for visibility, which can mean a session, a reception or only a logo. A partner can be a media or community partner with nobody there.
- 3
Find the people behind each match
The directory stops at the company. Look for that company’s speakers, the staff who post about the event and the people who say they are going.
- 4
Book the meeting before the event
Ask for a specific time, name the booth or session, and say in one line why the meeting is worth their time.
- 5
Read the list again before you travel
New exhibitors and sponsors appear up to the event. Read the directory again in the final weeks and add the new matches to your plan.
Where Prompt Prospect fits
Prompt Prospect is event-prospecting software: it reads a business event’s public pages, PDFs and verified social posts and returns the people and companies worth meeting there, judged against your ideal customer profile with the evidence attached.
It reads the exhibitor and sponsor pages of each conference it researches, and where one page listed several of them, the conference’s public page links it. The methodology defines every count, and the conference directory lists every conference it has researched.
Find the people worth meeting at your next conference
Prompt Prospect reads the sources in this guide for the conference you name and judges everyone it finds against your ideal customer. Free to start, and nothing is sent for you.