All playbooks

Your posts · 5 min setup

See who your own content is reaching

When a post does well, the visible count says little about audience quality. This playbook captures public engagement on your own posts and evaluates the people behind it, so you can learn what attracts the market you actually want.

See who your own content is reaching

The same source-backed workflow, configured for this playbook.

Example watch

Your relevance loop

  1. Discover
  2. Preview
  3. Watch
  4. Review people
  5. 5Refine fit
Competitor conversationsIllustrative activity
  • Maya K.RevOps lead · B2B SaaSStrong match
  • Priya S.Head of Growth · fintechPossible match
  • Dan R.Founder · servicesStrong match

The steps

  1. 1

    Add yourself as a watch

    Paste your profile URL into Discover, preview the source, and start the watch. New public posts and engagers are then collected, including reactions as well as comments.

  2. 2

    Evaluate your audience against your profile

    Match decisions help distinguish ideal customers, peers, partners, and other audience members — groups a reaction count cannot separate.

  3. 3

    Review repeat attention

    Use the Repeat engagers view to see who returns across multiple posts. The pattern can be more informative than any single reaction.

  4. 4

    Use the daily summary as a content lens

    Your daily summary shows each new match next to the post that brought them in. A smaller post that attracts the right audience may be more useful than one with many reactions from peers.

Why it works

The attention is already yours; the missing information is who it came from. Evaluating that audience makes content performance useful for market learning, not only reach reporting.

Run this playbook on your market

Sign up free and run it yourself — your ideal customer, your first watches, and the evidence you want to keep in view. Or book twenty minutes and we'll set it up together.