Keywords · 15 min setup
Follow a conversation, not a static list
Static lists decay the moment they are exported. A keyword watch stays connected to a changing conversation. New authors and engagers flow into People with their source activity and an evaluation against your ideal-customer profile.
Or skip the setup and just ask
“Who’s posting about SOC 2 audits taking too long?”
The agent runs this playbook conversationally — it searches, shows samples, and starts recurring watches only when you confirm.
Follow a conversation, not a static list
The same source-backed workflow, configured for this playbook.
Your relevance loop
- Discover
- Preview
- Watch
- Review people
- 5Refine fit
- Maya K.RevOps lead · B2B SaaSStrong match
- Priya S.Head of Growth · fintechPossible match
- Dan R.Founder · servicesStrong match
The steps
- 1
Pick a conversation with commercial gravity
The best keyword watches map to a concrete event: a compliance deadline, platform migration, category pricing change, or seasonal pain. A broad category name is usually less useful than the language people use when something changes.
- 2
Draft the boolean, then test it by asking
Before committing, ask the agent to sample the search: “show me posts matching X.” Tighten it with post-level yes/no feedback, then explicitly start a watch when the examples are right.
- 3
Layer the AI filter for meaning
Add a plain-language filter for the nuance boolean can’t express — practitioner vs vendor, complaining vs celebrating, evaluating vs already migrated.
- 4
Review or connect the output
Matches flow to People, notifications, and the daily summary. Export CSV/JSON or query the source-backed results through MCP when another workflow needs them.
Why it works
Recurring watches turn an occasional manual search into a consistent market-learning habit. They surface new activity without removing your decision about what is relevant or what to do next.
Run this playbook on your market
Sign up free and run it yourself — your ideal customer, your first watches, and the evidence you want to keep in view. Or book twenty minutes and we'll set it up together.