Creators · 10 min setup
Borrow the audience your buyers already trust
Every niche has a handful of voices your market reads. Their engagement sections are useful audience samples: people interested enough in the problem space to participate. This playbook turns those public audiences into a recurring, source-backed view of matched people.
Or skip the setup and just ask
“Who are the most-followed creators posting about RevOps?”
The agent runs this playbook conversationally — it searches, shows samples, and starts recurring watches only when you confirm.
Borrow the audience your buyers already trust
The same source-backed workflow, configured for this playbook.
Your relevance loop
- Discover
- Preview
- Watch
- Review people
- 5Refine fit
- Maya K.RevOps lead · B2B SaaSStrong match
- Priya S.Head of Growth · fintechPossible match
- Dan R.Founder · servicesStrong match
The steps
- 1
Find the three creators that matter
Ask the agent — “who are the big voices in [your niche]?” — or paste profiles you already know. You want operators your buyers respect, not adjacent celebrities with big generic audiences.
- 2
Add each creator as a watch
Each creator becomes a separate watch. New posts are picked up on the next cycle, and public reactions and comments are evaluated against your ideal-customer profile.
- 3
Compare match rate, then refine monthly
Discover shows each watch’s flow: people found → evaluated → matches → match rate. Compare sources and replace a low-relevance watch when another conversation consistently brings the right audience into view.
- 4
Keep the shared context attached
The source post and engagement remain attached to each person. If you choose to follow up, the optional draft can use that real context.
Why it works
Creator audiences are living samples of a market. Evaluating the audience rather than counting reactions helps a seller find stakeholders, a marketer assess audience quality, and a founder learn which roles consistently show up.
Run this playbook on your market
Sign up free and run it yourself — your ideal customer, your first watches, and the evidence you want to keep in view. Or book twenty minutes and we'll set it up together.